Apple II/III - Lisa

• Apple III: Sarah (after the daughter of chief engineer Wendell Sander)
• Apple IIe: Diana, LCA (Low Cost Apple), Super II
• Apple IIc: E.T. (extraterrestrial), IIb (for book-sized), IIp (for portable), Pippin, VLC (Very Low Cost), Elf, Yoda, Teddy (short for Testing Every Day), Chels, Jason, Lollie, Sherry, Zelda (the children of team members)
• Apple IIc+: Adam Ant (because the team was adamant about keeping the project alive), Pizza (because of its boxy shape), Propeller (because a team member had a propeller beanie in his office), Raisin (after testers won 2nd place for their California Raisins costumes in an Apple Halloween party)
• Apple IIgs: Cortland, Phoenix (the project had been brought back to life after being killed), Rambo (when design team was fighting for final approval from the executive staff), Gumby (from an impersonation done at an Apple Halloween parade) Mark Twain (abandoned ROM04 prototype)
• Apple IIx: Dove, Brooklyn, Golden Gate (referring to the ability to make it a bridge between the Apple II and Mac)
• Apple Lisa: Lisa was the orginal code-name, supposedly named after Steve Jobs' daughter Lisa Nicole.
  
  Macintosh
• Macintosh 128k: Macintosh was the original code-name
• Macintosh 512k: Fat Mac (four times "fatter" memory-wise than the original Mac)
• Macintosh Plus: Mr. T (maybe of "The A Team" series, maybe Apple's chief scientist Larry Tesler)
  
  Mac SE
• Macintosh SE: Mac ±, PlusPlus, Aladdin, Freeport, Maui, Chablis, Midnight Run
• Macintosh SE/30: Green Jade, Fafnir
  
  Mac II
• Mac II: Little Big Mac, Milwaukee (engineer Mike Dhuey's hometown), Ikki (Turkish for "2", also means "bottoms up" in Japanese), Cabernet, Reno (in honor of the slots), Becks, Paris (homage to Jean-Louis Gassée), Uzi
• Mac IIci: Aurora II, Cobra II, Pacific, Stingray
• Mac IIcx: Aurora, Cobra, Atlantic (aborted 16-MHz configuration)
• Mac IIfx: Stealth, Blackbird, F-16, F-19, Four Square, IIxi, Zone 5, Weed-Whacker
• Mac IIsi: Oceanic, Ray Ban (as in "the future's so bright, you gotta wear shades"; it shipped to developers with sunglasses), Erickson, Raffica, Raffika
• Mac IIvx: Brazil
• Mac IIx: Spock, Stratos
  
  Mac Classic
• Macintosh Classic: XO (abbreviation for Executive Officer in the armed forces)
• Mac Classic II: Montana, Apollo
• Mac Color Classic: Slice
  
  Mac LC
• Mac LC: Pinball (low-slung case design kinda looks like a pinball machine I guess), Elsie (say L-C), Prism
• Mac LC II: Foster Farms
• Mac LC III: Vail, Elsie III (say L-C-3)
• Mac LC 475: Primus
• Mac LC 550: Hook 33 (ran at 33 MHz)
• Mac LC 575: Optimus
• Mac LC 630: Show & Tell (probably because of its AV and speech capabilities), Crusader
• Mac TV: Peter Pan, LD50
  
  Quadra
• Quadra 605: Aladdin, Primus
• Quadra 610: Speedbump 610 (when Centris 610 was renamed Quadra 610, its speed was increased from 20 MHz to 25 MHz)
• Quadra 630-638: Crusader, Show Biz, Show & Tell because of its multimedia capabilities)
• Quadra 650: Speedbump 650 (when Centris 650 was renamed Quadra 650, its speed was increased from 25 MHz to 33 MHz)
• Quadra 660av: Tempest
• Quadra 700: Shadow (shadow of 900), Spike (going to spike the NeXTStation), IIce, Evo 200
• Quadra 800: Fridge, Wombat 33
• Quadra 840av: Quadra 1000, Cyclone
• Quadra 900: Darwin, Eclipse (going to eclipse the NeXTStation), IIex, Premise 500
• Quadra 950: Amazon, Zydeco
• Quadra 605: Aladdin, ELB (extremely low budget), Primus
  
  Performa
• Performa 200: Lady Kenmore
• Performa 47x: Aladdin
• Performa 550: Hook
• Performa 600: Brazil 32, Macintosh IIvm (this was the originally planned name, but consumer testing showed users thought "vm" stood for "virtual memory" a feature not available at the time, so the model was changed to Performa 600)
• Performa 630: Show & Tell
• Performa 5200: Bongo, Rebound, Transformer
• Performa 6300-6360: Crusader, Elixir
• Performa 6400: Instatower (first Performa to use mini-tower casing)
  
  Mac Portable/PowerBook
• Macintosh Portable: Laguna, Riveria, Malibu, Esprit, Guiness. Backlit configuration: Aruba, Love Shack, Mulligan
• PowerBook 100: Asahi, Derringer, Rosebud, Classic
• PowerBook 140: Tim LC (low cost), Tim Lite, Leary, Replacements
• PowerBook 150: JeDI (the capital J, D, and I standing for "just did it"...subtly referring to certain sexual abilities of the team)
• PowerBook 145: Colt 45
• PowerBook 145B: Pikes Peak
• PowerBook 160: Brooks
• PowerBook 165: Dart LC
• PowerBook 165c: Monet
• PowerBook 170: Road Warrior, Tim
• PowerBook 180: Converse, Dartanian
• PowerBook 180c: Hokusai (after the Japanese carver Kasushika Hokusai, famous for "The Great Wave" woodblock)
• PowerBook 190/190c: Omega
• PowerBook 520/520c: Blackbird LC (low cost)
• PowerBook 540: Blackbird, SR-71 (the SR-71 Blackbird shared the same slick black color), Spruce Goose (really heavy)
• PowerBook 1400c: Epic
• PowerBook 2400c: Comet, Nautilus, Mighty Cat (only for suped up configuration)
• PowerBook 3400c: Hooper
• PowerBook 3500: Kanga (possibly after the motherboard configuration of the same name?)
• PowerBook 5300: M2 (the model of a mountain bike from Specialized Bicycles)
• PowerBook G3: Wall Street (2nd generation), Lombard (3rd generation)
  
  PowerBook Duo
• PB Duo 210/230: DBLite (the lightweight machine was named one night in a club called Das Boot), BOB W (Best Of Both Worlds, it's a lapop that's also a desktop when inserted in a DuoDock/II), Cinnamon (name given out to developers by Developer Technical Support)
• PB Duo 250: Ansel (after the famous black & white photographer, Ansel Adams, also in a Think Different ad)
• PB Duo 270c: Escher (after the famous black & white artist, M.C. Escher, one of my favorites)
• PB Duo 280c: Yeager (after the first man to break the sound barrier, it was the first use the speedy 68040 processor)
• PB 2300 Duo: AJ, Companion?
  
  PowerMac
• PCI Power Macs: PowerSurge
• PowerMac 4400/7220: Tanzania
• PowerMac LC 5200: Trailblazer, Bongo, Rebound, Transformer
• PowerMac LC 5400: Excalibur, Chimera
• PowerMac LC 5420/5500: Phoenix? (these models were charcoal black, like the charred mythical bird, Phoenix)
• PowerMac 6100/60: Piltdown Man (it was the "missing link" between the Macintosh and the higher-end PowerPC Macs)
• PowerMac 7100/66: Carl Sagan (probably from the "billions and billions" Apple would make from the machine), BHA (Butt Head Astronomer, referring to Carl Sagan's opposition to the use of his name, Sagan later sued Apple), LAW (Lawyers Are Wimps)
• PowerMac 7200: Catalyst
• PowerMac 7500: TNT (not the dynamite, but "The New Tesseract". The defunct Tesseract project was to create a high-end RISC-based Mac)
• PowerMac 8100/80: Cold Fusion (complying with the hoax theme of the 6100)
• PowerMac 8100/110: Flagship
• PowerMac 8500/120: Nitro
• PowerMac 9500/120: Tsunami
• PowerMac 9500/150: Autobahn
• PowerMac 9500/180-200: Nevada
• PowerMac 8600 and 9600: Montana, Kansas (revamped Mach 5 versions)
• PowerMac w/ Exponential X704: Hyperbolic
• PowerMac G3: Gossamer, PowerExpress, Yosemite (the blue G3)
• PowerMac G3 A-I-O: Artemis
  
  Network/Workgroup Servers
• Network Server 500: Shiner LE
• Network Server 700: Shiner HE
• Workgroup Server 60, 80: Blugu
• Workgroup Server 95 project: Menagine
• Workgroup Server 95: Chinook
• Workgroup Server 6150/60, 8150/80, & 9150/80: Starbucks
• Workgroup Server 7250/120 & 8550/132: Summit
• PowerMac G3 Server: MOSES
  
  
  Newton MessagePad/eMate
• eMate 300: Project K, Shay, Schoolbook
• Newton MessagePad: Newton was the original code name
• Newton MessagePad 100: Junior, Wedge
• Newton MessagePad 110: Lindy
• Newton MessagePad 120: Gelato (because it came in two "flavors", 1MB or 2MB versions)
• Newton MessagePad 130: Dante (maybe because of the similarities between MP130's luminescent screen technology and Dante's "Inferno")
• Newton MessagePad 2000: Q (maybe related to the Bond character with the gadgets, the omnipotent character in Star Trek series, or just the letter Q)
• Newton OS 2.0 print-only handwriting recognizer: Rosetta (As in the Rosetta stone, which helped decipher hieroglyphs)
• Newton OS 2.0: Dante (same as MP130, maybe because first shipped with that system)
  
  PowerPC projects/processors
• Apple's 1st RISC project: Jaguar (based on the Motorola 88000 RISC), Tesseract (renamed after PowerPC project began, later cancelled)
• Apple's 68k-compatible RISC project: Cognac (Named after John Hennessy, a pioneer in RISC technology), Piltdown Man or PDM (the "missing link" between 68k Macs and Tesseract's high-end PowerPC Mac)
• PowerPC 603ev: Valiant
• PowerPC 604e: Sirocco
• PowerPC 604e (revamped): Mach 5
• PowerPC 620: Trident
• PowerPC 630: Boxer, Dino
• PowerPC 740: Arthur
• PowerPC 750: Typhoon
• PowerPC Video and Multimedia Extensions (VMX): AltiVec, Desktop 98
• PowerPC G4: Desktop 99, Max (300+ configuration), V'Ger (500+ MHz configuration, maybe after the omniscient character in Star Trek: The Movie)
  
  Miscellaneous/Other
• iMac: C1, Columbus (back when it was an NC)
• 20th Anniversary Mac: Spartacus, Pomona, Smoke & Mirrors
• Bandai @World: Pippin (another kind of apple)
• CHRP Mac project: Moccasin, Opus & Bloom County
  

 

Mac OS

System 6

• MultiFinder: Juggler, Oggler, Twitcher
• System 6.04: Antares
• System 6.05: Big Deal
• System 6.06: SixPack
• System 6.08: Terminator (it terminated the System 6 era)
  
  System 7
• Finder 7.0: Furnishings 2000 (a defunct San Francisco Bay Area furniture store)
• System 7: Blue (System 7 programmers were called "blue meanies"), Big Bang, M80 (a powerful firecracker), Pleiades
• System 7 Tune-Up: 7-Up
• System 7.01: Road Warrior (used in first PowerBooks), Beta Cheese
• System 7.1: Cube-E, I Tripoli (both because the project was to conform to IEEE standards)
• System 7.1 Pro: Jirocho
• System 7.5: Mozart, Capone (Apple hoped that like the gangster, "Capone" would rule over "Chicago", the code name for Windows 95)
• System 7.5 Update 1.0: Danook (from Gary Larson's Far Side cartoon)
• System 7.5 Update 2.0: Thag (also from Gary Larson's Far Side cartoon)
• System 7.52: Marconi (named after Guglielmo Marconi, 19th century Italian engineer)
• System 7.53: Unity (it united all the patches and special software of all models into one update)
• System 7.53 Revision 1: Buster (CEO Gil Amelio's high school nickname, used often in later Mac OS versions)
• System 7.53 Revision 2: Son of Buster
• Mac OS 7.6: Harmony
• Mac OS 7.61: Ides of Buster
  
  Mac OS 8/9
• Mac OS 8: Tempo
• Mac OS 8.1: Bride of Buster
• Mac OS 8.5: Allegro, Scimitar (beta version)
• Mac OS 8.6: Veronica, Horatio (alpha version)
• Mac OS 8.61: (six spaces)
• Mac OS 9: Sonata
  
  Mac OS X
• Mac OS X Server: Rhapsody
• Mac OS X Server Developer Release 2: Titan
• Mac OS X Server 1.0: Mac OS Enterprise ("Enterprise" is also the name of Apple's NeXT division)
• Mac OS X: Cyan, Siam? (like Siamese twins, Mac OS and Rhapsody will be joined)
• Mac OS X Mac OS environment: Blue Box, Classic
• Mac OS X native environment: Yellow Box, Cocoa
• Mac OS X PDF graphics/windows server: Quartz
• Mac OS X APIs: Carbon (all Mac OS life will spring from it)
  
  Other OS Projects
• Mac OS for Intel: Star Trek (probably because the Mac OS is boldly going where it has never gone before)
• defunct Apple/IBM object-oriented OS: Defiant, Pink
• defunct System 8: Copland (named after Aaron Copland, musician), Maxwell (internal code name)
• defunct System 9: Gershwin (named after George Gershwin, musician)
• Copland Interface Project: MUSE (for Maxwell USer Experience)
• CHRP compliant Mac OS 8: Orient Express
  

 

System Software

QuickTime

• QuickTime 1.0: Warhol (an early version, the Warhol extension, had the icon of a Campbell's soup can)
• QuickTime 1.5: Dali
• QuickTime for Java: Biscotti
• QuickTime Conferencing: Alexander, MovieTalk
  
  QuickDraw
• QuickDraw: didn't have a codename, but was coined by Jef Raskin in his 1967 PhD thesis on graphical user interfaces.
• QuickDraw 32-bit: Jackson Pollock (named after the late American painter famous for using splashy colors in his work)
• QuickDraw 3D: Escher (after M.C. Escher, famous for his unique prespectives of 2 and 3 dimentional art)
• QuickDraw GX: Serrano
  
  A/UX
• A/UX 1.0: Pigs in Space
• A/UX 1.11: Circle K (like the store; maybe it was frequently visited by the programmers?)
• A/UX 2.0: Perestroika, Space Cadet
• A/UX 3.0: Hulk Hogan
  
  Networking/Internet
• OT/PPP 1.0: Paris
• LocalTalk: AppleBus, AppleTalk
• Apple Remote Access: 976 (a certain popular phone prefix for adult entertaiment)
• Workgroup Server 95 A/UX: Barracuda
• Workgroup Server 95 AppleShare: Fugu
• Apple Token Ring: Frodo
• AppleShare 1.0: 007
• AppleShare 3.0: Killer Rabbit (Apple engineers love Monty Python)
• Network Software Installer 1.0: Lumahai
• Network Software Installer 2.0: Balihai
• Network Software Installer 3.0: Why-o-wai
• PowerTalk APIs: Ventoux (a French mountain resort that hosts bicycle races)
  
  Programming/Scripting
• AppleScript 1.0: Cheeze Whiz, Gustav (the name of engineer Donn Denman's rottweiler, the team mascot), Toy Surprise
• AppleScript 1.1: Guava Surprise, Pure Guava (you can see for yourself by pressing the Option key while clicking "About AppleScript")
• OpenDoc: Amber, Exemplar, Jedi (a contraction of "Jed and I," which refers to Jed Harris and Kurt Piersol, original OpenDoc architects)
• HyperCard: WildCard (hence the creator code WILD)
• HyperCard 2.0: Snow, Hot Water
• HyperCard IIGS: Bullfinch
• Dylan Prg. Language: Denali
  
  Other System Software
• Mac OS Extended Format (HFS+): Sequoia (the file system uses b-trees)
• File Exchange: Renault
• Apple II File Mangement Utility: Fishhead, Fishhead in Disguise (changed to this when executives objected to the name)
• Data Access Manager: SnarfMan
• Edition Manager: Diet Coke
• Layout Manager: Glass Plus
• Sound Manager: DJ, Party Line
• PlainTalk Speech Recognition: Casper
• TrueType: Bass (as in Saturday Night Live's Bass-O-Matic), Royal
• Apple Font Pack: Big Sur
• PowerMac Upgrade enabler: Rocinante (Don Quixote's horse)
• Apple CD Setup: Monarch
• Apple Drive Setup: Dragonfly
• Mac II 32-bit ROM: Squeaky (for "squeaky clean", earlier ROMs were "dirty" because they didn't properly use all 32 bits)

 

Printers

ImageWriter / StyleWriter

• ImageWriter II: Express
• StyleWriter: Franklin, Mighty Mouse, Salsa, Tabasco
• StyleWriter II: Speedracer
• Color StyleWriter: Logo
• Color StyleWriter 2200: Calamari
• Color StyleWriter 2400: Aurora
• Color StyleWriter Pro: Fantasia, Logo
• Color StyleWriter 4100: Cabo
• Color StyleWriter 4500: Baja
  
  LaserWriter
• LaserWriter: LightWriter
• LaserWriter LS: Nike
• LaserWriter NT: Twist
• LaserWriter SC: Shout
• LaserWriter IIf: Kirin Dry (a Japanese beer)
• LaserWriter IIg: Kirin (another beer)
• LaserWriter IINT: Leia
• LaserWriter IINTX: Darth Vader
• LaserWriter IISC: Solo
• LaserWriter Pro 600: Tollhouse
• LaserWriter Select 300: Ninja
• LaserWriter Select 360: Viper
• LaserWriter 12/640 PS: Mongoose
• Personal LaserWriter 300: Comet
• Personal LaserWriter 320: Photon
• Personal LaserWriter LS: Nike
• Personal LaserWriter NT: Twist
• Personal LaserWriter SC: Shout
• Personal LaserWriter: Capriccio

 

Hardware

Apple Monitors

• Apple Color Plus 14" Display: Dragon
• Apple AudioVision 14" Display: Telecaster
• Apple Studio Display (Flat-panel): Manta
• Apple Studio Display (17"): Chablis
• Apple Studio Display (21"): Moby (well look at it, it's Moby Dick-huge)
• AppleVision 1710 Display: Hammerhead
• AppleVision 1710AV Display: Sousa
• Macintosh 16" Color Display: Goldfish
• Macintosh 12" RGB Display: Mai Tai
• Macintosh 21" Color Display: Vesuvio (maybe related to the volcano that buried Pompeii in A.D. 79)
• Macintosh 21" Monochrome Display: Fred, Kong (its colossal size is reminiscent of King Kong)
  
  Keyboards/Mice
• Apple Standard Keyboard: Eastwood
• Apple Keyboard II: Elmer, Dvrfer
• Apple Adjustable Keyboard: Norsi
• Apple Extended Keyboard: Dörfer (Ed Colby's nickname), Saratoga (named after the aircraft carrier because of size; prototypes had small model carriers decorated on them)
• Apple Extended Keyboard II: Elmer, Nimitz (another aircraft carrier)
• Apple Desktop Bus Mouse II: Topogigo (Europe & Latin America's equivalent to Mickey Mouse)
  
  Scanners / Digital Cameras
• OneScanner: Half-Dome, Ping-Pong
• OneScanner 600/27: Rio
• Onescanner 1200/30: New Orleans
• OneScanner for Windows: WinDome
• QuickTake 100: Venus
  
  Apple Drives
• Apple 871 Floppy Drive: Twiggy
• Apple Hard Disk 400SC: A Ts'ah (Japanese for eagle), Eagle
• Apple PowerCD: Tulip
• AppleCD 600: Hollywood
• AppleCD 800: Stingray
  
  Motherboard / Case Designs
• iMac: Columbus (I guess a similar motherboard will be used for the Apple Media Player)
• PowerMac G3: Gossamer
• PowerMac G3 Pro: Gossamer II, Yosemite
• PowerMac G3 Pro case: El Capitan (as in the ultimate climber's challenge in Yosemite National Park, it's a translucent blue tint)
• PowerMac 5400/6400: Alchemy, Gazelle (enhanced model)
• PowerMac 8500/9500: Tsunami
• PowerMac 8600/9600: Kansas
• PowerMac 8600/9600 case: K2 (as in the 2nd highest mountain on earth)
• Motorola StarMax systems: Tanzania
  
  PowerBook / PB Duo / Newton Harware
• PowerBook 100 Conner Peripherals HD: Elwood (as in the Blues brother, 40MB configuration), Jake (The other Blues Brother, 20MB configuration)
• PowerBook 100 internal modem: O'Shanter & Bess
• PB Duo Dock II: Atlantis
• PB Duo MiniDock: Spaniard
• PB Duo Floppy Adapter: Blackwatch
• PB Trackpad: Midas (after the mythological king that turned everything he touched into gold)
• Newton MessagePad 110 Charging Station: Crib
  
  Internet/Networking
• AppleTalk Internet Router: North (for Lieutenant Colonel Oliver North who routed Iranian arms sale to the Nicaraguan Contras)
• ISDN NuBus Card: CarCraft
• Apple Freedom Network: Frogger
  
  PCI - PDS - Nubus - Other
• iMac I/O controller: Paddington
• PowerMac G3 Extreme PCI slots: Oakridge
• PowerMac G3 Extreme Cache controller: Brick & Trigger
• PowerBook 3400 PCI bus: PowerStar
• PowerPC Upgrade Card: STP (after the automobile fuel additive)
• PowerPC Upgrade for PB 5x0: Malcom
• Power Mac AV Card: Planaria
• Quicktime 3D Accelerator Card: White Magic
• PC Compatibility Card /w Intel 486: Gaucho
• PC Compatibility Card /w Pentium: Grand Illusion
• Apple PC Drive Card: Emerald City
• PCI MPEG-1 Video Card: San Francisco
• IIe LC PDS card: Double Exposure
• Quadra 610 DOS PDS card: Houdini (maybe because it took Houdini to make DOS-compatible Macs), Royal Scam (well, isn't it?)
• IIgs Video Overlay Card: Gumby, Pokey
• Mac II Hi-Res Monochrome Card: Bob the Card
• Mac II 21" Monochrome Card: Barney
• AppleColor High-Resolution RGB Monitor Video Card: Toby
• Mac IIci Cache Card: American Express, Optima (tacky joke, both are "cash cards")
• LocalTalk serial card: Livonia
• IIe LC PDS card: Double Exposure
• IIgs Video Overlay Card: Gumby, Pokey
  
  Other Apple Hardware
• AppleDesign Powered Speakers: Badger
• AppleDesign Powered Speakers II: Baby Badger
• 1MB Apple Inline Cache: Sam-I-Am
• AISS: Making Waves
  
  Removable Storage
• Iomega JAZ drive: Viper
• SyQuest EZ135: RoadRunner
  
  Other Computers
• IBM PC: Chess, Acorn
• IBM PC AT: Bigtop, Salmon
• NeXT Computer: Big Mac, 3M (because it had a million pixel display, a million bytes of memory, and ran a million instructions per second)
• Power Computing PowerWave 604 series: TidalWave (maybe because of the similar 9500's code name, Tsunami)
• Power Computing's CHRP system: Project Grail (as in the Holy Grail of Mac computing)
  
  Other Monitors
• Radius Color LCD: Ptolemy
• RasterOps ColorBoard264: Cheapskate
• SuperMac PDQ: Snap
• SuperMac Thunder/24: Pop (from Rice Krispies, Milk never saw the light of day)
• SuperMac Thunder/8: Crackle (also from Rice Krispies)
• Radius flat-panel pivoting color LCD: Ptolemy

 

Commercial Software

Apple

• WebObjects 3.0: Shiva
• At Ease: Tiny Toons
• MacDraw: Mackelangelo
• MacDraw Pro 1.0: Chameleon, Maui
• MacWrite: Macauthor
• MacWrite Pro 1.0: Old Pro
• MacWrite Pro 1.5: Cue Ball
• MacWrite Pro 1.5v3: Shakespeare
• MacsBug: a contraction of Motorola Advanced Computer Systems debugger
• GUS (Apple IIGS emulator): GUS is reportedly the original code name
• eWorld: Aladdin
  
  Claris
• FileMaker Pro: Ninja, Samurai, Banzai
• Claris MacProject: Road Runner
• ClarisDraw: Expressway
• ClarisImpact: Wall Street (Claris was confident that it would make lots of money and appeal to business users)
• ClarisWorks: Terminator (because it was designed to terminate Microsoft Works sales)
  
  Dantz
• Dantz DiskFit Direct: Paris
• Dantz Retrospect 2.0: Warpaint
• Dantz Retrospect 3.0: Peary
  
  Microsoft
• MS Excel: Odyssey
• MS Mail 4.0: Capone
• MS Windows 95: Cairo, Chicago
• MS Windows 95 Update: Nashville
• MS Windows 98: Memphis
  
  Other Companies
• Netscape Communicator 4: Galileo
• MacX: Malcom (probably because of the "X" relation)
• Acrobat: Houdini
• Lotus MarketPlace: Surfer
• dBASE IV 2.0: X-15 (after the experimental jet with which Chuck Yaeger set world speed records.)
• FullWrite: Ozone
• MacroModel: Zeppo (Mac version), Harpo (PC version), Gummo (Silicon Graphics version)
• Quattro Pro 1.0: Buddha (because they were going to assume the Lotus position)
• Quattro Pro 2.0: Splash (because one million units sold would pay for the new campus swimming pool)
• Sun's Mac emulator: Cat-in-the-Hat