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Founder of Apple Computers
and engineer invented one of the first computers Apple II.
An industry pioneer who has been active in making computer a
household word.
Education:
Bachelor's of Science
Computer Science, University of California Berkley,1982.
Bachelor's of Engineering
Electrical Engineering, University of California
Berkley,1982.
Professional Experience:
Hewlett-Packard ,
Engineer,.1973-1976.
Apple computers, Co-founder
and vice-president of Research and development,.1976- 1985.
Cl9, President, 1985-1987.
UNUSON, President, Present.
Honors and Awards:
1985: National Medal of
Technology , President of the United States.
Known as the Wizard of Woz,
Steve Wozniak along with Steve Jobs founded Apple Computers
Inc. and started a computer revolution that has yet to slow
down. Wozniak and Jobs introduced the Apple II which was one
of the first personal computers originally aimed at medium
to large size businesses. It was responsible for the species
of small powerful computers that inhabit almost every part
of our daily life.
As a child Steve Wozniak
was enthralled with mathematics and computers. He would
often become so engrossed in mathematical ponderings that
his mother would have to physically shake him back to
reality . This love of mathematics drove Wozniak's ambition
, as a child, to want to become an engineer (Slater). In the
mid 1970's Wozniak decided to drop out of the University of
California at Berkeley, where he was majoring in
engineering, and start working for Hewlett-Packard. During
this time, he started working with John Draper who was
working on the "blue box" ,an illegal pocket-size
telephone attachment that would allow the user to make free
long-distance calls (Halliday, 205). Draper recalls that
"Woz's first call was to the pope. He wanted to make a
confession." Draper and Wozniak joined other phreakers,
one who endeavors to beat the telephone system for purposes
of obtaining free telephone services or eavesdropping on the
conversations of others (more so the former purpose), who
were reshaping circuit boards into the guts of the first
personal computers. John Draper's celebrated electronic
scouting expeditions inspired these do-it-yourself
technology junkies, eager to pull computing power out of
it's climate-controlled fortresses and put it into the hands
of the people (Daly). During his time at HP Woz met a summer
employee by the name of Steve Jobs and soon Jobs was helping
Woz sell "blue boxes" (Halliday,205). After the
"blue box" industry had run it's course Wozniak
became associated with the Homebrew computing club and
started work on the Apple I.
Wozniak, while still at HP,
became in his spare time the resident genius of a group of
young computer zealots in Palo Alto California calling
itself the Home-brew Computer Club. Wozniak like most of the
club's
members, was content with the joy of electronics creation.
In 1975, Jobs ,who had dropped out of Reed College in 1972
and then taken a spiritual journey of sorts, began attending
meetings of the computer club. Jobs admitted that he was
"nowhere near as good an engineer as Woz" but Jobs
had his eye on marketability, and he persuaded Wozniak to
work with him toward that goal. Wozniak and Jobs designed
,what would be the Apple I, in Jobs' bedroom, and they built
the prototype in Jobs' garage. Jobs' was able to convince a
local electronic retailer to order twenty-five Apple Is. In
order to raise the capital needed to make these machines
Jobs and Wozniak had to sell their most valuable
possessions, Jobs' Volkswagen microbus and Wozniak's HP
scientific calculator, enabling them to raise $1,300. With
that base capitial and credit begged from local electronics
suppliers they set up their first product line. Wozniak then
quit Hewlett-Packard and became vice-president in charge of
research and development of this new company called Apple
Computers (Halliday, 205-206). The origin of Apple's name
has been disputed. Some say that it is an allusion to the
Beatle's record company and others to a summer that Jobs
spent picking apples in Oregon. Their company logo was an
apple with a bite missing from it referencing the computer
term "byte" which is a sequence of binary digits
operated on as a unit by a computer. One year after Apple
was established it introduced it's first product the Apple
I. The Apple I sold at $666 and was the first single-circuit
board computer with on board Read only Memory or ROM , which
told the machine how to load other programs from an external
source, and a built-in video interface. This model sold
mainly to computer hobbyists and the 600 they sold generated
$774,000 (Halliday, 206). Improving on the Apple Is without
departing from it's simplicity, Wozniak brought out the
Apple II or what is now known as the Volkswagen of
computers.
Wozniak said that a
lot of reasons that made the Apple II standout where due to
a game,Breakout, which he had designed in hardware form for
Atari. He had wanted to program Breakout in software. Since
Wozniak had written the Basic interpreter , a program that
translates the instruction to machine language, he was
easily able to. When he got the first stage of Breakout
working he had a ball bouncing around on the screen he then
decided to add sound so he added speakers. From there he
needed paddles so he invented a minimum- chip paddle
circuit. Wozniak and Randy Wigginton made a very simple disk
operating system that would only load files from fixed
locations off the disk in response to one-letter commands.
Their rudimentary control program would not be flexible
enough for efficient and simple use of the disk drive.
Designing a disk operating system , DOS, was a lot of effort
because on one side is the RAM memory in the Apple II,
waiting patiently for a useful program to be loaded and
executed and on the other side of an electronic bridge
(interface card and connecting cable) are the floppy disk
and disk drive hardware itself. The control program that Woz
wrote could be compared to a narrow rope bridgecrossing a
chasm; it works, but you can't carry much with you, and it
is easy to lose data. Woz's "rope bridge "was a
foundation, but after much work Apple came out with DOS 3.1
which completed the ground work (Wyehrich). The Apple II had
built in circuitry allowing it to interface directly to a
color video monitor or a television set through add-ons.
With all this technology built into the Apple II the only
thing left to do was to introduce it and see what the world
thought.
The Apple II first appeared
at the West Coast Computer Faire and in the end the color,
the slots, the way in which the memory could be expanded
from 4K to 48K bytes, the control of the keyboard and hookup
to the cassette recorder, and the BASIC that was stored in
the ROM chip, in effect the motherboard, was Wozniak's
contribution (Weyhrich). In order to promote the use of
Apple II Jobs challenged programmers to come up with
applications for their fledgling machine. This generated
programs ranging from Games to VisiCalc , a budget analyzer.
In three years the Apple II raked in earnings of
$139,000,000, not to mention that it was the best selling
computer for five years straight, and Apple had a growth
rate of 700 percent. When Apple went public in 1980 stock
prices went from $22 to $29 in the first day bringing the
market value of Apple to $1.2 billion. However, the Apple II
Plus and Apple III didn't enjoy the same popularity that the
Apple II did and due to design flaws the Apple III had to be
recalled in 1981. During this time IBM ,with it's new PC ,
gained a large share of the office trade that Apple lost
[Halliday, 206]. After the Apple III failure Apple
reorganized and tried to remedy the Apple III failure.
After the Apple III
calamity the senior staff of Apple was revamped in order to
try from a new start. Then president at the time Michael
Scott fired close to forty people he was then replaced by
Mike Markkula. Jobs then took over the chairmanship left
vacant by Markkula[Halliday, 205-206]. Steve Wozniak was
involved with several projects at Apple during this time of
reorganization. He had helped write some math routines for a
spreadsheet product that Apple had planned to release in
competition with VisiCalc. Steve Jobs had managed to
convince Wozniak to participate with his new Macintosh
project. In early February Wozniak's private plane crashed
and he was injured with a concussion that temporarily made
it impossible to form new memories. He couldn't recall that
he had an accident; he did not remember playing games with
his computer in the hospital, he did not remember who
visited him earlier in the day. When he finally did recover
from the concussion he decided it was time to take a
sabbatical from Apple(Weyhrich). During this time off from
Apple Wozniak needed, in some ways, to get back to his roots
and so he began doing things he had wanted to do for many
years.
Wozniak had gone through
some very difficult times and he was now looking to come
topeace with what had happened. Wozniak married and returned
to college at Berkeley under the name "Rocky
Clark" (a combination of his dog's name and his wife's
maiden name). He decided he wanted to finally graduate and
get his degree in electrical engineering and computer
science. He formed a corporation called "UNUSON"
(which stood for "Unite Us In Song") a company
promoting "a new kind of unity" to produce
educational computer materials, wanting to make computers
easier for students to use. He also decided to sponsor two
rock music events called the "US Festival". Held
on Labor Day weekend in 1982 and 1983 these music and
technology extravaganzas were invigorating for Wozniak. Even
though he lost a considerable amount of money on both
occasions, though nowhere near drying up the value of his
Apple Computer stock, he decided that he was ready to return
to work (Weyhrich). According to News week (September 20,
1982) Wozniak wanted to go back to Apple as a regular
engineer and fix a lot of motivational problems in Apple. So
in June of1983, Wozniak entered the buildingon the Apple
campus where the Apple II division was housed and asked for
something to do (Weyhrich).During Wozniak's leave Apple had
kept on growing and had introduced many other products.
In 1982 Apple sales went up
74 percent from 1981 and in January of 1983 they announced
the Apple IIe and Lisa , the first ultra sophisticated new
generation of personal computers aimed at executives and
employees. Lisa incorporated many features that now set the
standard on minicomputers today such as a 32 bit processor,
ultra- sharp video display and a mouse that allowed users to
produce graphics that did not need complex keyboard entry
but the price of Lisa , around $10,000, was it's downfall.
However, it's scaled down cousin the Macintosh did survive
and has flourished since it's introduction (Halliday,
206-207). In 1985 Jobs and Wozniak received the National
Technology Medal from PresidentReagan at the White House
ironically Wozniak decided that it was time to leave Apple
and soon there after Steve Jobs also left. Wozniak felt that
his efforts where better suited in a more philanthropic mode
and has done much in the public sector.
Wozniak has all but
disappeared from public view now he decide to set up shop in
a storefront office in Los Gatos California , about 15 miles
south of Apple's headquarters in Cupertino. Wozniak left
Apple almost a personal net worth of some $45 million, only
to be besieged with requests for money. He recalls,
"People wanted money to start companies, they'd send me
screenplays for movies they wanted me to produce, and there
were requests from all kinds of worthy causes." Wozniak
says he has donated about $7 million to charities. After
shutting the doors on CL-9 Inc., standing for Cloud Nine a
company he started in 1985 to make wireless remote control
devices for TVs and home appliances, after it shipped its
first major product, CORE, which was a hand-size electronic
device that allowed consumers to operate all their home
entertainment gear remotely. Wozniak did volunteer work in
Silicon Valley kindergartens, teaching local Hispanic
children. It seems fitting that Wozniak, who designed the
Apple personal computers most used by school children also
wanted to become a teacher(Pitta). Wozniak , along with
other computer industry pioneers, also founded the
Electronic Frontier Foundation advocated the extension of
the first amendment to electronic media and was a legal
defense fund for Hackers (PC week). When asked to comment on
Apple Wozniak says "...Apple is not the company I had
hoped it would be. I always thought that a major player in
the personal computer business, with its label on the
products, would be composed of top engineers and multiple
labs full of scientists developing new devices out of
physics and chemistry. I only worked for HP and Apple. HP
had lots of such labs. " but in the end Woz says "
I had two goals in life, to be an engineer and to teach
fifth grade. For several years, I've been teaching computers
tonot only teachers but also to fifth through eighth
graders." so it seems that Wozniak has fulfilled all
his goals (Winer).
Steve Wozniak helped launch
an industry that has come to touch the lives of almost
everybody in some way. His inventions have laid the
framework for others to come and make computer a day to day
word, his Apple II set the standard for the industry.
Wozniak was the typical computer "nerd" an
electronic tinkered, computer gamer as well as a math
genius. If it wasn't for Woz we would not have the
information age as we have it now.
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