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INTERVIEWER:
Let's start small. Explain the future.
GATES:
OK. [Laughs] Today, the PC is used as a primary tool for
creating documents of many types; word processing,
spreadsheets, presentations. But by and large, when you want
to find a document, archive it or transmit it, you don't
really use the electronic form. You get it out on paper and
send it. In the coming information age, access to documents,
broadly defined, will be done electronically, just by
traveling across a network that people now call an information
highway. It's also called digital convergence, a term
popularized by John Sculley, and information at your
fingertips, a term I use a lot. I'm quite content this will
happen. I could be wrong about how quickly.
INTERVIEWER:
How soon?
GATES:
Optimists think three years. Others think ten. I'm a convert.
I'm spending almost $100 million a year to build the kind of
software that will help make this thing work, make it easy to
use, protect privacy in the right way. I think it's possible
that in three or four years we'll have millions of people
hooked up.
INTERVIEWER:
Coming soon: a nation of couch potatoes?
GATES:
You can already stay glued to the box. But this box is a
facilitator. It can save time, which you can then put into the
things you want to do. For a lot of people that will mean
getting away from the box.
INTERVIEWER:
Besides finding documents, what will we be able to do?
GATES:
Say you want to watch a movie. To choose, you'll want to know
what movies others liked and, based on what you thought of
other movies you've seen, if this is a movie you'd like.
You'll be able to browse that information. Then you select and
get video on demand. Afterward, you can even share what you
thought of the movie. But thinking of it only in terms of
movies on demand trivializes the ultimate impact. The way we
find information and make decisions will be changed. Think
about how you find people with common interests, how you pick
a doctor, how you decide what book to read. Right now, its
hard to reach out to a broad range of people. You are tied
into the physical community near you. But in the new
environment, because of how information is stored and
accessed, that community will expand. This tool will be
empowering, the infrastructure will be built quickly and the
impact will be broad.
INTERVIEWER:
What about those who say things won't change that much, that
it's mostly blue-sky?
GATES:
It's as blue-sky as the PC was six or seven years before it
became a phenomenon.
INTERVIEWER:
How will Microsoft participate in the information highway?
GATES:
The current interactive user interface doesn't consist of
much. It doesn't have the shared information and the reviews,
the niceties that will make people want the systems. Microsoft
is spending a lot of money to build software that we think is
better. It will run in the box in your home that controls your
set as you make choices. We're involved in creating the much
bigger piece of software at the other end of the fiber-optic
cable, the program that runs on the computer, which stores the
movie data base, the directory and everything else.
INTERVIEWER:
The mainframe?
GATES:
The successor to the mainframe. But its speed and data
capacity go beyond what's now used to do airline reservations
or credit card data bases. Watching a movie doesn't require
much computer power. Youre just picking the information off
the magnetic disc, putting it on the wire and sending it. But
if you're synthesizing a 3-D scene, kind of a virtual reality
thing, with 20 people in a multiplayer game, then you have
some computation. Or say the President is making a speech.
Everybody in the nation gets to push little buttons to say yea
or nay, and gathering all that information so it can be
displayed within a second or two is tricky. But it's all
within the state of the art. You don't have to be a dreamer to
know that the technology will not limit the construction of
the information highway.
INTERVIEWER:
How will being able to respond directly to the president alter
our system of government?
GATES:
The idea of representative democracy will change. Today, we
claim we don't use direct democracy because it would be
impractical to poll everybody on every issue. The truth is
that we use representative democracy because we want to get an
above-average group to think through problems and make choices
that, in the short term, might not be obvious, even if they
are to everybody's benefit over the long term.
INTERVIEWER:
Do you agree?
GATES:
Yes. When making choices, or setting policies about the
economy, education or medicine, society is best served by
electing people who are particularly hardworking, intelligent
and interested in long-term thinking.
INTERVIEWER:
You're giving our current elected officials a lot of credit.
GATES:
What we have may be less than ideal, but it's still better
than direct democracy. Anyway, we'll no longer be able to hide
behind the excuse that we don't have the technology to gather
the opinions.
INTERVIEWER:
What else is Microsoft involved in? Weve heard about software
that can control washing machines, for instance.
GATES:
[Laughs] The washing machine example is extreme, but people do
sometimes kid us that we see an opportunity to sell our
software in broad areas. We are involved in a new generation
of fax machines that we think will be better and easier to
use. And a generation of screen phones [a standard phone with
a minicomputer] in which the typically cryptic buttons are
replaced with a graphics interface. We're also working on
software that runs in printers. We've worked with people on
car navigation systems. And in the home environment, something
you can carry in your pocket called the Wallet PC.
INTERVIEWER:
In your pocket?
GATES:
It's a futuristic device unlike todays personal digital
assistants. Instead of using keys to enter your house, the
Wallet PC identifies that you're allowed to go into a certain
door and it happens electronically. Instead of having tickets
to the theater, your Wallet PC will digitally prove that you
paid. When you want to board a plane, instead of showing your
tickets to 29 people, you just use this. You have digital
certificates. Digital money. It has a global positioning thing
in it, so you can see a map of where you are and where you
might want to go. It's our vision of the small, portable PC
of, say, five years from now.
INTERVIEWER:
Do you use a PDA?
GATES:
I carry a standard 486 portable machine with me whenever I
travel, because I have my e-mail on it. I used one of the
original Newtons for a week, and its available if you'd like
it.
INTERVIEWER:
Whats your problem with it?
GATES:
It was supposed to do handwriting recognition. But, based on
the initial product, people are skeptical about whether
handwriting recognition really works. They did some nice
technical work on the product. Unfortunately, its not a useful
device as far as I'm concerned, so it'll probably set the
category back.
INTERVIEWER:
You've been meeting with people such as QVC head Barry Diller,
Fox owner Rupert Murdoch, agent Mike Ovitz, John Malone of TCI
and Gerald Levin of Time Warner to mastermind the future. Who
sought out whom?
GATES:
Its a good mix. Ovitz called me. He understands the
opportunities of the new media. He thought it would be
valuable to see how our visions meshed. He wants to make sure
that when he's doing deals he's reserving rights for his
clients in the best way. He wants us to think about licensing
rights as were doing titles.
INTERVIEWER:
That's what you can do for Ovitz. What can he do for you?
GATES:
So many things. He can help us get the word out in Hollywood
that we want to team up with people to do multimedia titles.
Mike can help us create ways to explain how these new tools
are the studio of the future.
INTERVIEWER:
We hear so much about Ovitz, but never from him. What kind of
guy is he?
GATES:
It's strange when you read a lot in the press about somebody
before you meet him. I don't know that much about Hollywood
and its dynamics, so when I read this long piece on Ovitz in The
New Yorker, it made me go, Whoa! I better be careful.
Actually, he's a pretty personable guy. And, when you think
about it, how could he be successful in that business without
that kind of skill?
INTERVIEWER:
One might think he would be intimidated by you.
GATES:
Sure. Not that I hoped for that. We've had lots of long
dinners, and I went down and saw Creative Artists Agency. Its
actually been almost two years since we first started talking
with each other. We come from our own domains, where we're
clearly hardworking, focused, quite successful. The issue is,
what's the opportunity to work together? I've gotten to know a
lot of these people over the past 18 months, and they are much
more down-to-earth, practical, even humble, than you'd expect.
INTERVIEWER:
For instance?
GATES:
Murdoch's a fairly quiet guy. Clearly brilliant, but quiet.
Malone is straightforward in terms of talking about technology
and strategy. He and I are damn similar. He worked at Bell
Labs and understands both business and technology. We have a
lot more in common than some of the other people these
joint-venture things have exposed me to. I've met Diller
several times. He came up here twice before landing at QVC,
when he was just driving around and looking at the
possibilities. He spent a lot of time here. He's a very sharp
guy. He asked good questions. Not everybody loves him, but
they all respect the hell out of him. Apparently he's a tough
manager.
INTERVIEWER:
Meet any movie stars yet?
GATES:
No. [Pauses] Actually, I did. I went to this Golden Plate
thing where there were quite a few movie stars: Barbra
Streisand, Dolly Parton, Kevin-what's his name?
INTERVIEWER:
Costner?
GATES:
That's a mental lapse, just to completely embarrass myself. I
talked to Michael Crichton quite a bit, but he's not a movie
star.
INTERVIEWER:
Did any of the celebrities recognize you?
GATES:
I don't think so. But some of the scientists did. And a lot of
the kids did, because kids tend to use computers more.
INTERVIEWER:
They had no idea they were shaking hands with the second
richest guy in America?
GATES:
No.
INTERVIEWER:
By the way, how much are you worth at this moment?
GATES:
Well, remember, I don't own dollars. I own Microsoft stock. So
it's only through multiplication that you convert what I own
into some scary number.
INTERVIEWER:
Are people more intimidated by your brains or your money?
GATES:
Not many people are intimidated by either. Here at work we're
all just trying to get a job done. My people have the
confidence of their convictions and they know their skills.
And that occupies most of my time. The people I buy burgers
from aren't intimidated, either. [Laughs] We all suffer from
being hyped up in the press. These markets are very
competitive. When people say things like, Bill Gates controls
this or Malone controls this or Ovitz controls that, I hope
people don't really believe it. Because every day were saying,
How can we keep this customer happy? How can we get ahead in
innovation by doing this, because if we don't, somebody else
will? If anything, people underestimate how effective
capitalism is at keeping even the most successful companies on
the edge.
INTERVIEWER:
Since you and Paul Allen started Microsoft in 1975, the
company's capacity for renewal has been unerring and wildly
profitable. If you could sum up the corporate ethos in one
sentence, what would it be?
GATES:
Lets use our heads and think and do better software than
anyone else.
INTERVIEWER:
How soon did it become more business than fun?
GATES:
Pretty early, when I hired four guys and one of them didn't
come in for a couple days. I said, Damn it, we're not going to
get this stuff done. People are going to be upset. I've got
salaries to pay. Fun became a serious responsibility. Back
then I used to compute how much software we had to sell each
day. I was directly involved in everything. I knew at ten in
the morning if I'd already sold that days worth of software.
If I had, then I wanted to take care of a weeks worth of
sales.
INTERVIEWER:
A true businessman.
GATES:
I have to admit that business-type thoughts do sneak into my
head: I hope our customers pay us, I hope this stuff is
decent, I hope we get it done on time. The little additions
and subtractions that one has to do. Take sales, take costs
and try to get that big positive number at the bottom.
INTERVIEWER:
Do you dislike being called a businessman?
GATES:
Yeah. Of my mental cycles, I devote maybe ten percent to
business thinking. Business isn't that complicated. I wouldn't
want to put it on my business card.
INTERVIEWER:
What, then?
GATES:
Scientist. Unless I've been fooling myself. When I read about
great scientists like, say, Crick and Watson and how they
discovered DNA, I get a lot of pleasure. Stories of business
success don't interest me in the same way.
INTERVIEWER:
How come you're not in a lab coat somewhere?
GATES:
Part of my skill is understanding technology and business. So
lets just say I'm a technologist.
INTERVIEWER:
If business is ten percent, how does the other 90 percent
break down?
GATES:
[Blows a big raspberry]
INTERVIEWER:
Come on!!
GATES:
This gets far too ephemeral and private. It is an interesting
question, I will admit. But applying it to myself in a public
way is probably
INTERVIEWER:
But you brought it up.
GATES:
I did. OK. Ninety percent to all other.
INTERVIEWER:
[Blows raspberry]
GATES:
This percentage thing is too hard because you always forget
something important. Whoops, I forgot about my family. I mean,
come on, this is too difficult.
INTERVIEWER:
Its hard to believe we found something too difficult for you.
GATES:
There must be another metric to explain what I mean when I say
that business is not the hard part. Let me put it this way:
Say you added two years to my life and let me go to business
school. I don't think I would have done a better job at
Microsoft. [Stands] Let's look around these shelves and see if
there are any business books. Oops. We didn't need any.
INTERVIEWER:
How do you define smart?
GATES:
[Rolls his eyes] Oh, come on. It's an elusive concept. There's
a certain sharpness, an ability to absorb new facts. To walk
into a situation, have something explained to you and
immediately say, Well, what about this? To ask an insightful
question. To absorb it in real time. A capacity to remember.
To relate to domains that may not seem connected at first. A
certain creativity that allows people to be effective.
INTERVIEWER:
Whew. Are you smart?
GATES:
By my own little definition I'm probably above average.
INTERVIEWER:
Why do some of your critics say you and by extension,
Microsoft are not innovative, that you are evolutionary rather
than revolutionary? Here's a quote: Bill is just a systems guy
who has been able to fund a wider range of me-too applications
on the basis of one extremely lucrative product MS-DOS
practically handed to him ten years ago by IBM. All he's done
since is hang in.
GATES:
[Smiles] DOS has been as much as 25 percent of our profit. But
believe me, those profits go to the bottom line. If the
company weren't profitable you could say, Ah, DOS, they're
using it to fund the other stuff. The fact is, everything is
very profitable here. And we're doing so many innovative
things now, even my harshest critics will never say that
again.
INTERVIEWER:
Perhaps. But why did they say it in the first place that,
along with vision, luck, timing and an unrelenting need to
win, you've succeeded by picking up the fumbles of your
competitors? You were given the right to license MS-DOS by IBM
because it thought the future was in hardware, not in software
or operating systems.
GATES:
[Stands, paces] So here's our management meeting: Well, I
don't know what we're supposed to do. Has anybody fumbled
anything recently? I mean, come on! Hey, Digital Research: I
hear they're fumbling something. Let's go do something there.
What was the first microcomputer software company? Microsoft.
The very first! Who were we imitating when we dropped out of
school and started Microsoft? When we did the Altair BASIC?
When, early on, we did CD-ROM conferences and talked about all
this multimedia software? And who were we imitating when we
did Microsoft Word? When we did Excel? It's just nonsense.
INTERVIEWER:
It's said that you have nothing less than industry domination
in mind.
GATES:
But what does it mean to win? If I were a guy who just wanted
to win, I would have already moved on to another arena. If I'd
had some set idea of a finish line, don't you think I would
have crossed it years ago?
INTERVIEWER:
Do you want to dominate the software industry?
GATES:
No. We're only healthy if the industry as a whole is healthy
and thriving. Most types of software aren't appropriate for us
to do. For those that are, well always have competition. Its
so simplistic. Whenever a company is successful, people say
it's out to dominate. Take Disney. Its a wonderful company,
but there are people within the entertainment industry who
wonder about Disneys goals. Or IBMs, when it was successful.
People impute all sorts of ridiculous motives and plans.
INTERVIEWER:
Such as Disney being called Mauschwitz because of the tough
deals they drive?
GATES:
They do great products and they're good businessmen. In our
industry, some people are afraid of us because were so good.
Outside the industry people say, Wow! This software stuff is
confusing. You bet I want to go with a company that's going to
be around and has proved it has things that work together and
are pretty good. Actually, that scares successful companies in
the industry. You get a good enough reputation and you're like
an incumbent.
INTERVIEWER:
And vulnerable to incumbent-bashing?
GATES:
Yes. The industry press has been tough on us for as long as
we've been the largest company. We're involved in setting some
fairly key standards and people are afraid of us because they
think, Geez, they are quite capable. It's daunting, I suppose.
INTERVIEWER:
You suppose?
GATES:
One thing people underestimate is how markets don't allow
anyone to do anything except make better and better products.
There's not much leeway. The world is a lot more competitive
than most people think, particularly in a high-technology
area. If a company takes its eye off improving its products,
if it tries to do anything that would be viewed as an exercise
of power, it'll be displaced very rapidly.
INTERVIEWER:
You're not suggesting you've never exercised your power.
GATES:
OK, so we tried to get everybody to write software for
Windows. If we discouraged people from writing software for
Windows we would be hurting ourselves a lot.
INTERVIEWER:
And now Windows is so popular in the stand-alone-PC market
that you've blown away competitors like IBM's OS/2 and HP's
New Wave. Has Windows won?
GATES:
If you define the term narrowly enough, you could say yes.
Windows has a substantial share of the volume on DOS-based
PC's. But we keep doing versions. And despite its current
success, unless we keep the price low and keep improving the
product dramatically, then it will be supplanted. Of course,
we think there are enough improvements in the next version,
4.0, code-named Chicago, to extend Windows success another
couple of years. And then we'll have a version after that.
INTERVIEWER:
Do you have an unfair advantage over your competition because
your systems people who do things like MS-DOS and Windows
exchange data freely with your applications programmers,
thereby breaching the Chinese wall, the ethical boundary
that's supposed to separate them? Its been an oft-repeated
charge.
GATES:
[Strongly] Chinese wall is not a term we've ever used. And
companies often have more than one product. Kodak makes film
and cameras, and those two parts of the company can work
together. IBM makes computers, some peripherals, and software
and applications. Ford not only makes cars, it makes repair
parts. The day it thinks of a new car, it doesn't call in all
the other repair-parts companies to build those repair parts.
We're actually more open than any other company that has
multiple products. We take lots of affirmative steps to help
other companies. Naturally, our applications group is the most
committed to Windows. In the early days they didn't hesitate
when I said, Hey, we're going to do Windows. Other companies
did, even though we begged them to write for Windows. That
gave us a leadership position, which we've continued to
increase over the years. We bet the company on Windows and we
deserve to benefit. It was a risk that's paid off immensely.
In retrospect, committing to the graphics interface seems so
obvious that now it's hard to keep a straight face. But the
big beneficiary of the whole PC phenomenon has been the users.
Individuals can now get these tools at very low prices. This
is the market working exactly as it should. And yeah, that's
been tougher on some producers, and it means we have to keep
working hard. We can't rest for a second.
INTERVIEWER:
Let's talk about the recent government investigations. Last
year the Federal Trade Commission concluded a three-year look
into Microsoft's affairs. During that time many of your
competitors complained about alleged Microsoft strong-arm
business tactics and monopolistic practices. After two votes
the FTC decided not to proceed with any action. Now the
Justice Department has picked up the ball. Is Justice asking
questions different from the FTC's?
GATES:
It's the same stuff.
INTERVIEWER:
Why don't you just refer them to the FTC files?
GATES:
That's millions of pieces of paper.
INTERVIEWER:
Did these investigations take you by surprise?
GATES:
At some point, with the kind of success we've had, it's both
expected and appropriate for one government agency to review
what's going on in the industry. The fact that we have a
second one doing it, sort of double jeopardy, is
unprecedented. But fine, we'll go through another one. It may
take many years.
INTERVIEWER:
Are you hoping that it takes many years?
GATES:
No. It would be better if it were over soon.
INTERVIEWER:
What was the toughest part of testifying before the FTC? GATES:
No real problem. I was quoted once. I think the quote was
misinterpreted as answering the question, What's the worst
case in your dealings with the FTC? with, Well, if I trip on
steps when I'm walking in and break my head open, that's the
worst case.
INTERVIEWER:
It does seem rather cavalier.
GATES:
It does. What I meant was that you multiply low-probability
events by their probability. That's how you judge them. You
don't just take this one-in-a-billion thing and spend
everybody's time elaborating on it. In any case, we had no
problem with a company as successful as Microsoft, in an
industry as important as ours, being looked at by a government
agency to make sure we're competitive and that things work the
right way. In fact, we spent three years providing the FTC
with millions of documents and explaining our industry so that
it could be sure the status quo was being maintained. That's
perfectly legitimate.
INTERVIEWER:
Does the FTC have to go through all that trouble to understand
your industry?
GATES:
Yeah. It takes some time. But if it hadn't looked at the
software industry, then the status quo still would have been
maintained.
INTERVIEWER:
This also happened to IBM and AT&T, with the latter being
broken up. Do you fear that?
GATES:
No. The government decides when something's important enough
to look into. Then it allows all your competitors to call it
up and say, Please hold them back this way. Please make it
harder for them to create good products in this way. Please
tell them not to compete with us anymore. Microsoft makes a
little mouse, so we had these guys who make mice saying, Why
don't you tell them not to do mice. They do Windows and they
do mice. Some guy who does Arabic software layers complained
that he didn't like the way we were doing Arabic software
layers. The government looks at all the mud that gets thrown
up on the wall. We did have one competitor who launched a
paranoid political attack against us with the FTC in an
attempt to persuade the government to help it compete.
INTERVIEWER:
Everybody knows that was Ray Noorda, chief executive of
Novell.
GATES:
That was disappointing.
INTERVIEWER:
Careful word, disappointing. Didn't it piss you off when you
thought Noorda was working against you?
GATES:
To the degree that he failed, we can be magnanimous about it.
INTERVIEWER:
Was the outpouring of negative sentiment hurtful?
GATES:
No. This is a very competitive business.
INTERVIEWER:
You're blase about it.
GATES:
It's cheap for a competitor to pick up the telephone and say,
in effect, Please hurt my competition in the following way.
It's straightforward. It's absolutely to be expected.
INTERVIEWER:
Is there nobody you'd like to restrict or retaliate against?
For instance, one of your most vocal critics is Borland chief
executive Philippe Kahn. It seems he goes out of his way to
attack you.
GATES:
When we got into the Apple lawsuit, he said, Oh, Windows, it's
like waking up and finding out that your partner might have
AIDS. That was his quote in Time. In another magazine, I think
it was Business Week, he chose to compare us to Germany in
World War Two.
INTERVIEWER:
And your response?
GATES:
That was so extreme. I don't think it will mislead people in
any way. People who do that discredit themselves. It's so
outrageous and so offensive and inappropriate. Just think back
to the Holocaust and all the tragedy. But what bothers me more
is when facts are twisted so that people can't tell what's
right or wrong. You won't find us ever doing anything like
that with any of our competitors. Philippe is a smart guy.
I've been critical of his company's inability to make more
money, but that's something I do to his face. Everything I'm
saying to you about Philippe, I've said to him directly.
INTERVIEWER:
Mitch Kapor, founder of Lotus, says Microsoft has won and now
the industry is the kingdom of the dead.
GATES:
I have immense respect for Mitch. We've agreed and disagreed
on many things but stayed friends through the years. After he
said that, I saw him and asked, Hey, Mitch, what was that?
INTERVIEWER:
Had he really said it?
GATES:
He has strong opinions, and I think that the remark was taken
out of context. He's given us good feedback on our software
for a long time.
INTERVIEWER:
Is Microsoft so big that you never go on the offensive?
GATES:
Never. And as we move onto this information highway, believe
me, most of the companies involved are far bigger than we are.
We're dealing with the German telephone company and with
British Telcom. We're dealing with NTT, the worlds
highest-valuation corporation. Are they going to compete with
us? Work with us? Were a small, small company in that arena.
There may be some point when we feel that somebody is using
market muscle against us and wish we had a way to avoid it.
INTERVIEWER:
How long do you anticipate staying active with Microsoft?
GATES:
At least for the next ten years, I see myself being in very
much the role I am in today. Then there will be a point where
somebody younger, probably younger, should be given the prime
role here. I'd still have a role, but it wouldn't be as CEO.
INTERVIEWER:
Does depending on someone else's vision make you nervous?
GATES:
No, I just have to pick the right person.
INTERVIEWER:
Would that have to be somebody like you?
GATES:
No. You have to be open-minded. Somebody could do it
differently and still do it well. You can't have this bias
that they need to do things the same way. Of course, it'll be
somebody who understands technology very well and has high
energy and likes to think ahead. There are certain
requirements.
INTERVIEWER:
Like your management style? We hear you're brusque at times,
that you won't hesitate to tell someone their idea is the
stupidest thing you've ever heard. It's been called management
by embarrassment challenging employees and even leaving some
in tears.
GATES:
I don't know anything about employees in tears. I do know that
if people say things that are wrong, others shouldn't just sit
there silently. They should speak. Great organizations demand
a high level of commitment by the people involved. That's true
in any endeavor. I've never criticized a person. I have
criticized ideas. If I think something's a waste of time or
inappropriate I don't wait to point it out. I say it right
away. It's real time. So you might hear me say, That's the
dumbest idea I have ever heard many times during a meeting.
INTERVIEWER:
What do you mean when you say something is random?
GATES:
That it's not a particularly enlightened idea. [Sarcastically]
So, how do you have a successful software company? Well, you
get me and Microsoft executive vice president Steve Ballmer
and we just start yelling.
INTERVIEWER:
Do your employees stand up to you?
GATES:
Oh, sure.
INTERVIEWER:
In the beginning, why did you and Paul Allen decide to do only
software when everyone else was doing hardware?
GATES:
Paul and I believed that software would drive the industry and
create substantial value. And we understood it best.
INTERVIEWER:
Didn't Paul originally want to do hardware?
GATES:
Hardware and software, and I thought we should do only
software. When you have the microprocessor doubling in power
every two years, in a sense you can think of computer power as
almost free. So you ask, Why be in the business of making
something that's almost free? What is the scarce resource?
What is it that limits being able to get value out of that
infinite computing power? Software. Another way to look at it
is that I just understood a lot more about software than I did
about hardware, so I was sticking to what I knew well and that
turned out to be something important.
INTERVIEWER:
Your big move into operating systems was when you did the
16-bit MS-DOS operating system.
GATES:
We always knew that we were going to do operating systems,
though we initially thought just high-end. When we were
helping to design the original IBM PC hardware, the question
was whether we would do the operating system.
INTERVIEWER:
And now MS-DOS runs on more than 90 percent of all personal
computers, or about 100 million, and it made Microsoft. Was
the partnership the key to winning?
GATES:
Our restricting IBM's ability to compete with us in licensing
MS-DOS to other computer makers was the key point of the
negotiation. We wanted to make sure only we could license it.
We did the deal with them at a fairly low price, hoping that
would help popularize it. Then we could make our move because
we insisted that all other business stay with us. We knew that
good IBM products are usually cloned, so it didn't take a
rocket scientist to figure out that eventually we could
license DOS to others. We knew that if we were ever going to
make a lot of money on DOS it was going to come from the
compatible guys, not from IBM. They paid us a fixed fee for
DOS. We didn't get a royalty, even though we did make some
money on the deal. Other people paid a royalty. So it was
always advantageous to us, the market grew and other hardware
guys were able to sell units.
INTERVIEWER:
By 1986, DOS had won.
GATES:
Right. Subsequently there were clone competitors to DOS, and
there were people coming out with completely new operating
systems. But we had already captured the volume, so we could
price it low and keep selling.
INTERVIEWER:
Has DOS peaked?
GATES:
I don't know. DOS continues to be sold on a high percentage of
PC's. But within a few years it will be replaced by a
next-generation operating system. This is a case where we're
obsoleting our own product I hope. Or somebody else will.
Actually, it would have been obsolete some time ago if we
hadn't come along with Windows and sort of built it on top of
DOS, to renew its capabilities. The fact that we did that as
an add-on to DOS allowed people to keep running DOS
applications. We thought that would be of some benefit to
people.
INTERVIEWER:
And to yourself. Perhaps to buy time.
GATES:
No. People wanted to run their DOS applications. Believe me,
it would have been a lot easier to write Windows so it didn't
run DOS applications. But we knew that we couldn't make the
transition without that compatibility. In fact, the next
version of Windows further enhances our ability to run DOS
applications.
INTERVIEWER:
What happened to IBM? According to one book, you supposedly
told a group of Lotus employees over too many drinks that IBM
would fold in seven years. IBM is still here, of course, but
it's restructuring and streamlining. So you were partially
right.
GATES:
In this business, by the time you realize you're in trouble,
it's too late to save yourself. Unless youre running scared
all the time, you're gone. IBM could recover, but in terms of
what it was, it'll never have a position like that again. It
was during the glory years, its years of greatest profit and
greatest admiration, that it was making the mistakes that
sowed the billions of dollars of losses that came later.
INTERVIEWER:
What were those mistakes?
GATES:
The idea of how you run software development properly is not
something you can capture in a few sentences. It's how you
hire people, organize people, how you plan the spec, how you
let it change, how you do the testing, how you get feedback
from customers. IBM's only real software success had been with
mainframes, where they were the only choice. Consequently IBM
didn't develop those processes very well.
INTERVIEWER:
Could that be happening to Microsoft now? In terms of
corporate power, your company has been called the new IBM.
GATES:
I've thought about that, but I don't think so.
INTERVIEWER:
That's what IBM said.
GATES:
That's right. But did IBM try to renew its vision, did it
really look at the early signs that things weren't going
right? Did management really focus on those things, or did
they let themselves get a little complacent about their
success? Were they working hard, were they hiring new people?
And remember, when IBM was run by its founder it thrived and
for several generations of management after that. When you
have a founder around, or if that founder picks the right
successor, companies can do well. But we have to prove
ourselves. I can't prove that decay hasn't set in. Five years
from now you can call me and say, Well, Bill, it looks like
the decay didn't set in. At least I hope the evidence will
show that.
INTERVIEWER:
What was your first meeting like with Lou Gerstner, IBM's new
chief?
GATES:
It was my chance to tell him what Microsoft is.
INTERVIEWER:
He didn't know?
GATES:
I'm not saying that. I wanted to talk more about the company.
It was a bit awkward because when I went there they said,
Thank you for coming, Mr. Manzi. [Laughs] Jim Manzi [current
head of Lotus, a Microsoft rival] and I don't look alike, so
that set me back a little. Then we went into this room, the
famous Tom Watson Library, a place I'd been probably a dozen
times and know the history of pretty well. Gerstner took some
time explaining it to me, though I already knew. I wasn't sure
whether I was supposed to stop him or not. We eventually
talked about the business. I did not endeavor to give him any
advice. He knew I'd been talking to the board and chided me a
little about that.
INTERVIEWER:
Do you expect to get along?
GATES:
Microsoft and IBM are perfectly complementary companies with
the exception of one small group IBM has that does PC system
software.
INTERVIEWER:
Where does the relationship stand today?
GATES:
IBM is our best customer. It's porting a lot of its key
software into the Windows environment. Every month we find
more and more things we can do together.
INTERVIEWER:
Over the years, have your youthful looks been more help or
harm?
GATES:
Its hard to say. If you're asking whether I intentionally mess
up my hair, no, I don't. And certain things, like my freckles,
they're just there. I don't do anything consciously. I suppose
I could get contact lenses. I suppose I could comb my hair
more often.
INTERVIEWER:
We are talking about knowing that your youthful, or can we say
nerdish? looks would throw potential competitors and partners
off balance and give you an advantage going in.
GATES:
[Smiles] I think that my looks were a disadvantage, at least
back then. But once our competitors had to admit we knew what
we we're doing, they had a hard time knowing what category to
put us in. We were young, but we had good advice and good
ideas and lots of enthusiasm.
INTERVIEWER:
You recently got married, an event many of your competitors
have fervently wished for. Now, they say, you'll concentrate
less on work.
GATES:
They're just joking. If they really think I'm going to work a
lot less just because I'm married, thats an error.
INTERVIEWER:
Isn't there a kernel of truth in any joke?
GATES:
Married life is a simpler life. Who I spend my time with is
established in advance.
INTERVIEWER:
You were one of the world's most eligible bachelors. No doubt
there are many women who would love to be in Melinda's place.
GATES:
What? They want to do puzzle contests with me? They want to go
golfing with me? How do they know its interesting to be around
me? They want to read the books I read?
INTERVIEWER:
What was it that attracted you to Melinda?
GATES:
Oh, I don't know. That's probably too personal. Even before I
met Melinda, if someone asked me a question like that I'd
always say I was interested in people who are smart and
independent. And I'm sure I'll continue to meet lots of
interesting, smart, independent people.
INTERVIEWER:
Something about Melinda must have made you turn the corner.
Don't tell us you're just getting older and it was time.
GATES:
There's some magic there that's hard to describe, and I'm
pursuing that.
INTERVIEWER:
Can you describe how she makes you feel?
GATES:
Amazingly, she made me feel like getting married. Now that is
unusual! It's against all my past rational thinking on the
topic.
INTERVIEWER:
We know you're kidding and not kidding. Let's go back farther.
Which parent most influenced you?
GATES:
My mom was around more, but my dad had the final say on
things. They were both major influences. I was raised pretty
normal. We didn't get to watch TV on weeknights. We were
encouraged to get good grades. Our parents talked a lot about
the challenges they were dealing with and treated us as though
we could understand and appreciate those things. My parents
took us around and traveled some. When we were young our
grandparents read to us a lot, so we got into the habit of
reading. My sister is two years older than I am and we learned
a lot of stuff together.
INTERVIEWER:
How were you encouraged to get good grades?
GATES:
We got 25 cents for an A. It was kind of funny because there
was a whole period when I got terrible grades and my sister
got straight A's. That was until I was in eighth grade. Then
my sister discovered boys. She never got straight A's again.
My grade point average went from a 2.2 to a 4.0 over the
summer. I wanted to get straight A's. I decided to get
straight A's.
INTERVIEWER:
Why?
GATES:
There was no reason. It takes a little bit of effort. I guess
I didnt want people to think I was dumb. And when you get
straight A's once, its easier.
INTERVIEWER:
Were you a discipline problem?
GATES:
People thought I was a goof-off, a class clown at times. That
was OK, not really a problem. Then I went to private school,
and there was no position called the clown. I applied for it,
but either they didn't like my brand of humor or humor wasn't
in that season. In fact, I didn't have clear positioning for a
couple of years. I was trying the no-effort-makes-a-cool-guy
routine. When I did start trying, people said, Whoa, we
thought he was stupid! Better reassess.
INTERVIEWER:
Did your parents wonder if you might be stupid?
GATES:
Oh, no. They just thought I was underachieving dramatically.
When I did get into trouble in school, they sent me to this
psychiatrist. He gave me a little test and books to read, and
he would talk to me about psychological theories just getting
me to think about things. He said some profound things that
got me thinking a little differently. He was a cool guy.
That's why I always liked the movie Ordinary People, because
this guy was just like the psychiatrist in that movie. I only
saw him for a year and a half, and never saw him again, and I
haven't been to anybody like that since. But my mind was
focused appropriately.
INTERVIEWER:
What did he say to you?
GATES:
I said, Hey, I'm in a little bit of a battle with my parents.
He said, Oh, you'll win, don't worry. I said, What? What's the
story here? He said, You'll win. They love you and you're
their child. You win.
INTERVIEWER:
And the implication was?
GATES:
That if you think you need to put more effort into winning
with them, don't. It's a fake battle. It's ridiculous. It was
enough to get me to think, Hmm, that's interesting. He also
had me read all this Freud stuff.
INTERVIEWER:
How old were you?
GATES:
I was 11. But he was an enlightened guy. He was always
challenging me. He would ask me questions, but he would never
tell me whether my answer was right or not. He would say,
That's an OK answer. Then our time would always be up and he'd
give me more stuff to read.
INTERVIEWER:
Ever wonder what might have become of you if you had gone to
public school instead of Lakeside, where you met Paul Allen
and fell in love with computers?
GATES:
I'd be a better street fighter.
INTERVIEWER:
When did you know you had something special to offer? When did
you become aware you were different?
GATES:
[Big raspberry] I have something special to offer, Mom! Mom, I
just figured it out: I have something special to offer! So
don't make me eat my beans.
INTERVIEWER:
You know what we mean.
GATES:
When I was young we used to read books over the summer and get
little colored bookmarks for each one. There were girls who
had read maybe 15 books. I'd read 30. Numbers two through 99
were all girls, and there I was at number one. I thought,
Well, this is weird, this is very strange. I also liked taking
tests. I happened to be good at it. Certain subjects came
easily, like math. All the science stuff. I would just read
the textbooks in the first few days of class.
INTERVIEWER:
Even though your parents are well off on their own, how have
they reacted to your extreme wealth?
GATES:
I don't show it to them. I hide it from them. I have it buried
in the lawn. It's bulging a little bit, and I hope it doesn't
rain.
INTERVIEWER:
Bad bet, living in Seattle.
GATES:
My money is meaningless to them. Meaningless. It has no effect
on anything I do with my parents. [Pauses] If somebody's sick
we can get the best doctors, so it has that impact. But we
talk about things that money doesn't affect.
INTERVIEWER:
We're not suggesting that you talk only about money.
GATES:
We never talk about money.
INTERVIEWER:
Does your net worth of multi-billions, despite the fact that
it's mostly in stock and the value varies daily, boggle your
mind?
GATES:
It's a ridiculous number. But remember, 95 percent of it I'm
just going to give away. [Smiles] Don't tell people to write
me letters. I'm saving that for when I'm in my 50s. It's a lot
to give away and it's going to take time.
INTERVIEWER:
Where will you donate it?
GATES:
To charitable things, scientific things. I don't believe in
burdening any children I might have with that. They'll have
enough. They'll be comfortable.
INTERVIEWER:
Youll give them only a billion, maybe?
GATES:
No, no, are you kidding? Nothing like that. One percent of
that.
INTERVIEWER:
But they'll grow up thinking, Gee, if Dad leaves me some of
the money. . . .
GATES:
I'll make it clear that it'll be a modest amount.
INTERVIEWER:
So you want them to be as self-made as you?
GATES:
No, that's not the point. The point is that ridiculous sums of
money can be confusing.
INTERVIEWER:
In general, or only to the young or inexperienced?
GATES:
I think to anyone.
INTERVIEWER:
Is it confusing to you?
GATES:
I'm very well grounded because of my parents and my job and
what I believe in. Some people ask me why I don't own a plane,
for instance. Why? Because you can get used to that kind of
stuff, and I think that's bad. It takes you away from normal
experiences in a way that is probably debilitating. So I
control that kind of thing intentionally. It's one of those
discipline things. If my discipline ever broke down it would
confuse me, too. So I try to prevent that.
INTERVIEWER:
So why not give the kid a billion dollars and let him try to
control it as well?
GATES:
Not earning it yourself, knowing you have it from a young age,
being so different in that respect from the other kids you
grow up with, would be very confusing.
INTERVIEWER:
Won't your being their dad be confusing enough?
GATES:
I will seek to minimize that in every way possible. I'll be as
creative as I can. That experience is bad for a kid.
INTERVIEWER:
How do you entertain yourself with your money?
GATES:
I
swallow quarters, burn dollar bills, that kind of thing. I
mean, when I buy golf balls I buy used golf balls, and that
entertains me. Ha, ha, ha.
INTERVIEWER:
Seriously.
GATES:
I'm building a house. It has serious functions, but
entertainment is most of it. It has a screening room. And I'm
putting in these huge video screens and buying the digital
rights to the world's masterpieces and all sorts of art. I
guess that's indulgent.
INTERVIEWER:
Rumor has it the house is mostly underground.
GATES:
Completely false.
INTERVIEWER:
When will it be done?
GATES:
I thought it would take four years. It will take five, then
I'll move into the project.
INTERVIEWER:
What else entertains you?
GATES:
I like to learn. I like puzzles. Ive even played some golf the
past year and a half, because everybody else in my family
does. Actually, right now I'm a little addicted. I get a kick
out of being out there on the green grass. I'm just getting
into the 90s now.
INTERVIEWER:
We hear you don't watch TV.
GATES:
I do watch television. I don't have any TVs with their
over-the-air receivers connected in my house. But when I'm in
a hotel room or other places that have a TV, then I turn it on
and flip the channels just like everybody else. I was watching
cartoons on Nickelodeon on Sunday. Its amazing.
INTERVIEWER:
What was on?
GATES:
Ren & Stimpy and Rugrats. Great! Cartoons have improved a
lot since I was a kid. I'm not immune to the lures of
television. I just try to stay away from it because I like to
read. INTERVIEWER: What do you read?
GATES:
The Economist, every page. Also The Wall Street
Journal and Business Week. And I read Time.
If I'm traveling, every once in a while I'll pick up an issue
of People. I read USA Today.
INTERVIEWER:
What's the most random thing you read?
GATES:
Fiction. That's true randomness. My older sister has read all
the trashy books. So, occasionally, I have her recommend one.
Otherwise, I'm in the same traffic as everybody else. I'm in
the same airplane delay as everybody else. I sit in the same
coach seat as everybody else. Yeah, I'm here in meetings all
day. Here at Microsoft I work hard. There are a lot of
experiences I haven't had. There are a lot of sitcoms I
haven't seen. I haven't had a child yet. There are religions I
don't belong to. I think we all have our own slice of life. I
eat at McDonald's more than most people, but that's because I
don't cook.
INTERVIEWER:
You're back to eating meat?
GATES:
Yes. That was only a three-year period when I was proving to
myself I could do it. But in terms of fast food and deep
understanding of the culture of fast food, I'm your man.
INTERVIEWER:
Jack-in-the-Box? McDonald's?
GATES:
Well, McDonald's is more pervasive around here. We also have
Jack-in-the-Box. I'm not the kind of guy who decides that just
because a few people got sick, it's necessarily going to
happen to me. It wasn't very crowded for a while, but I
thought that was fine.
INTERVIEWER:
The recent biographies of Bill Gates and Microsoft, Gates and
Hard Drive, both explore the mythology that's developed about
your quirks, habits and exploits. We'd like to sort the actual
from the apocryphal.
GATES:
Fine.
INTERVIEWER:
We'll start with an easy one. It's always written that you
rock compulsively in your chair, and we can attest that you're
doing it now and have been for most of this interview.
GATES:
Right.
INTERVIEWER:
What about your penchant for driving fast and accumulating
speeding tickets?
GATES:
[Smiles] I get fewer speeding tickets than I used to.
INTERVIEWER:
Did you once get a cop fired for giving you a speeding ticket?
GATES:
Thats false.
INTERVIEWER:
What about the story that while driving from Albuquerque to
Seattle, you got three speeding tickets in one day from the
same cop?
GATES:
No, no, no. I've
always told the truth about that one. I got twospeeding
tickets from the same cop. Two. Not three. I got three tickets
on the drive, but only two from the same cop. But I don't
think anybody ever suggested that I said I got three from the
same cop.
INTERVIEWER:
There's the story that your mother chooses your clothes and
helps you color-coordinate by pinning them together this from
a former girlfriend, who seems to repeat it without incurring
your disapproval.
GATES:
There was one point in my life when my mother was trying to
explain to me about what color shirt to wear with what ties.
But this goes way back. And I think people listen to their
mother's advice when it relates to fashion. It's not an area
in which I claim to know more than she does. And it's not that
much effort to pick one shirt versus the other. I don't look
down at the color I'm wearing during the day. So if it pleases
other people that I know a little bit more about which shirt
to pick with which tie, thats fine. At that time I didn't know
much about it. I think I know a little bit about it now, but
below average.
INTERVIEWER:
Is it true that you cornered the market in McGovern-Eagleton
buttons after Eagleton was dumped as a running mate?
GATES:
It's certainly true that I made a lot of money selling
McGovern-Eagleton campaign buttons. I'll be glad to show them
to you, but I don't think it matters how much I made. It
doesn't aggrandize me when things get less and less accurate
the farther they get from the source.
INTERVIEWER:
Next: the $242 that you supposedly paid for a pizza to be
delivered one night.
GATES:
That is just reporters' randomness to the max.
INTERVIEWER:
Did you have a million-dollar trust fund while you were at
Harvard?
GATES:
Not true. [Throws up his hands, stands and starts pacing]
Where does this randomness come from? You think it's a better
myth to have started with a bunch of money and made money than
to have started without? In what sense? My parents are very
successful, and I went to the nicest private school in the
Seattle area. I was lucky. But I never had any trust funds of
any kind, though my dad did pay my tuition at Harvard, which
was quite expensive.
INTERVIEWER:
How did he feel when you dropped out?
GATES:
I told him it was a leave of absence, that I was going back.
INTERVIEWER:
Nice move.
GATES:
Hey, if I had completely failed I would have gone back, of
course. Harvard was willing to take me back. I was a student
on leave.
INTERVIEWER:
When you were at Harvard, did you frequent the Combat Zone,
home of hookers, drugs and adult films?
GATES:
That's true. [Laughs] But just because I went there doesn't
mean I engaged in everything that was going on. But I did go
there. It's easy, you just take the subway. And it's pretty
inexpensive. I ate pizza, read books and watched what was
going on. I went to the diners.
INTERVIEWER:
Ever take LSD?
GATES:
My errant youth ended a long time ago.
INTERVIEWER:
What does that mean?
GATES:
That means there were things I did under the age of 25 that I
ended up not doing subsequently.
INTERVIEWER:
One LSD story involved you staring at a table and thinking the
corner was going to plunge into your eye.
GATES:
[Smiles]
INTERVIEWER:
Ah, a glimmer of recognition.
GATES:
That was on the other side of that boundary. The young mind
can deal with certain kinds of gooping around that I don't
think at this age I could. I don't think you're as capable of
handling lack of sleep or whatever challenges you throw at
your body as you get older. However, I never missed a day of
work.
INTERVIEWER:
Here's the wildest rumor: You once trolled Seattle in a limo
looking for hookers.
GATES:
No, no, that is not true. A Korean friend of mine in high
school rented a limousine one night, and we went to Burger
Master. He liked one of the girls there, so he thought it
would be fun to pull up in a limousine and leave a big tip at
this drive-in place. But that is quite a metamorphosis from
this nice hamburger girl to something more lurid. This isn't
the rock-and-roll industry. The computer industry doesn't have
groupies like rock does.
INTERVIEWER:
Really? You've been described by one of your own people as
Bill Gates, rock star. Wasn't there a young woman in Mensa,
from Atlanta, who said she needed some software for her Mac
which you delivered personally?
GATES:
Who told you that? I sent it to her. There are elements of
truth in all mythology, along with a good dose of exaggeration
that I have not contributed to. Here's the point: People
think, Hey, here's this guy, he's single, has all this
success, isn't he taking advantage of it a little bit? I mean,
geez, just a little bit?
INTERVIEWER:
And the answer?
GATES:
Those people wouldn't be completely disappointed. They'd be
somewhat disappointed because at night they'd find me sitting
at home reading the molecular biology of the gene or just
working late, or just lying around doing new deals and things
like that. My job is about the most fun thing I do, but I have
a broad set of interests, going places, reading things, doing
things.
INTERVIEWER:
And when you do fly, you fly in coach.
GATES:
It's quite a mix there. I fly coach when I'm in the U.S. on
business. But when I fly to Europe, I fly business class. When
I go to Trailblazers games with Paul Allen, I fly on the plane
he owns. I also drive my own car.
INTERVIEWER:
Does privilege corrupt?
GATES:
It can, I've noticed. It's easy to get spoiled by things that
alienate you from what's important.
INTERVIEWER:
Are you afraid it would look bad to the people at Microsoft?
GATES:
No, it's for me personally. I wouldn't want to get used to
being waited on or driven around. Living in a way that is
unique would be strange.
INTERVIEWER:
Do the rumors bother you?
GATES:
Rarely. But its difficult. Microsoft being well known and
having people know we do great software and getting people
enthused about new things, that's an important part of
Microsoft, challenging these new frontiers. It's natural for a
company to be associated with its co-founder and leader. But
as far as my personal life goes, its kind of a drawback. Even
so, my experience with being exposed to the public is nothing
like that of really well-known people.
INTERVIEWER:
Are you ready for celebrity?
GATES:
No. I haven't even taken the introductory course.
INTERVIEWER:
Why not write your own book?
GATES:
If I were to, I'd do it about the future instead of the past.
When I reach a ripe old age, like 60 or something, then maybe
I can be reflective.
INTERVIEWER:
You can set the record straight right now.
GATES:
[Sighs] That some degree of oversimplication occurs is
unavoidable. It's not like I'm complaining. Actually, my only
complaint is that I wish somebody had written a decent book.
And perhaps in the future somebody will. I just don't happen
to like the ones that exist. They're incredibly inaccurate.
Worse, they don't capture the excitement, the fun. What were
the hard decisions? Why did things work out? Where was the
luck? Where was the skill? You just don't get a sense of it.
In fact, at one point we wanted to encourage a writer of
reputation to do that, but we decided against it because we
didn't want to put the time into it.
INTERVIEWER:
Don't you think people would want to read your Iacocca?
GATES:
[Peeved] Now what does that mean? I think the answer is no to
all such things. And when I do, I'll do it a hundred times
better than any book done so far. But right now I don't want
to be huger. I'm huger than I want to be. I'd like to shrink a
little.
INTERVIEWER:
Then why are you talking with us?
GATES:
For the message that personal computers can do neat things,
that software is great stuff, that there's an exciting
opportunity here and Microsoft is involved in it, that's a
worthwhile message for Microsoft to get out. And if you want
to just put Microsoft spokesman next to all those comments,
that would be fine, except I know that people are more
interested in human stories than they are in what technology
can do for them.
INTERVIEWER:
Perhaps thats a strong clue to what should be done with
emerging technologies.
GATES:
That's true. We should let people communicate with other
people.
INTERVIEWER:
Communicate with us: Who is Bill Gates?
GATES:
I don't think theres a simple summary of anyone.
INTERVIEWER:
That said, give it a try.
GATES:
[Laughs, then grudgingly, almost by rote] I like my job
because it involves learning. I like being around smart people
who are trying to gure out new things. I like the fact that if
people really try they can figure out how to invent things
that actually have an impact. I don't like to waste time where
I'm not hearing new things or being creative.
INTERVIEWER:
Like these questions?
GATES:
Some of them I've heard before. Certainly the history of the
company has been widely discussed.
INTERVIEWER:
We mean questions about who you are.
GATES:
Nobody's ever asked me the question in that form before. Who
are you? Just get right to the meat of the issue. Lets make it
multiple choice.
INTERVIEWER:
Make it a free-association test. It must conjure some
thoughts.
GATES:
[Long pause] No, I don't know if I'm thinking of anything.
INTERVIEWER:
Try again.
GATES:
OK, I have a nickname. My family calls me Trey because I'm
William the third. My dad has the same name, which is always
confusing because my dad is well known and I'm also known. If
they'd realized that would occur, they wouldn't have called me
the same name. They thought I'd be unknown so they said, Hey,
just use the same name, what the heck. When people say Bill,
that's work, mostly, and I think of all the stuff I should be
doing. When people call me Trey, I think of myself as the son.
I think of myself as young. I think of my family, of just
being a kid, growing up.
INTERVIEWER:
Do you like the public Bill that we've described to you?
GATES:
I think the observations about me are all over the map, so
it's hard to respond to that. When I got engaged, the Star
said that I had a little contest for Melinda and that as soon
as she finished the contest, I asked her to marry me. And then
she said, Yes, oh yes! I find that humorous because it's so
unreal and so ridiculous. The National Enquirer hired
an astrologist Id never met to say various things about me.
That struck me as ridiculous. Forbes does this whole
thing about who's wealthy and what they think. I thought what
they wrote about me was silly, but this year they had a nice
article on my friend Warren Buffett that I thought was pretty
good. So I guess it's easier reading about other people. My
guideline has always been to avoid a focus on me personally.
Not because of any deep, dark secrets. Rather just a sense of
privacy. I guess it's kind of silly in a way.
INTERVIEWER:
People see what you have wrought and want to know what kind of
person becomes a guy like you.
GATES:
You mean if they have the same kind of personal life then
maybe they'll become like me?
INTERVIEWER:
Come on. Isn't this whole information highway based on wanting
and having access to more information?
GATES:
Yeah, but there are lots of things you can be interested in.
INTERVIEWER:
And this is one of them.
GATES:
But it's sort of prurient, isn't it?
INTERVIEWER:
Maybe only to the guy who's the center of attention.
GATES:
When we have the information highway, I'll put it out there.
Everybody who wants to pay, I don't know, one cent, can see
what movies I'm watching and what books I'm reading and
certain other information. If I'm still interesting, I'll rack
up dollars as people access that part of the highway.
INTERVIEWER:
How many buildings are on this campus? Have you visited them
all?
GATES:
Twenty-five. Yeah, I've been to all of them, but there are a
few I've been to only once.
INTERVIEWER:
Do you wander around here late at night?
GATES:
Actually, I'll do that tonight. It's Friday and I have no
plans.
INTERVIEWER:
Do you look in people's offices?
GATES:
I see if people are around, see what they put up on the walls.
I want a little sense of what the feeling is, how lively, how
much people personalize things. They put industry articles up
on the walls, ones that are particularly rude to us or
particularly nice to us. They put up their progress, their
number of bugs or new things that work. And you run into
people. Even on a Friday night there'll be a bunch of people
here, and I'll get a chance to ask what they're thinking.
INTERVIEWER:
Let's start to wrap up with a more global perspective. What
should our attitude be toward the Japanese?
GATES:
This Japanese-bashing stuff is so out of control. It's almost
racist the way people have these stereotyped views of why
Japanese companies are successful, without gathering many
facts.
INTERVIEWER:
Even though they're in a slump now, why have the Japanese been
so successful?
GATES:
For good reasons. Great products. A long-term approach. Focus
on engineering and what it takes to turn products around
quickly. Being able to adapt to what's necessary to sell
effectively in markets around the world. Believe me, they have
some challenges ahead. But what they did with no natural
resources and, essentially, no world power is a miracle.
INTERVIEWER:
And we did none of the above? What were our mistakes?
GATES:
Actually, America has also done pretty well during this
period. Some American companies made mistakes, and there are
things we could do to improve our products. For instance, we
could improve our education system. Also, get rid of
short-term thinking. Focus on product engineering instead of
financial engineering. We could fine-tune. But we've
contributed a lot, too. America and Japan are the two leading
world economies in terms of technology and innovative
products. And in software, information-age technology and
biotechnology, our second most important business, the U.S.
has an amazing lead.
INTERVIEWER:
Our auto business is recovering. We're finally focused on
making better cars instead of on holding down Japanese
imports. But what in the American psyche let our lead slip
away?
GATES:
I don't think it's the American psyche. We don't have to dig
that deep to find rot. The way those car companies managed
their engineering process and their manufacturing process was
wrong. It was out of date, and it took an unbelievable amount
of time to get those processes reformed. It really took Ford
to set the pace.
INTERVIEWER:
Does Microsoft follow the Japanese model?
GATES:
There are aspects. Look, our workers are all Americans, so we
don't sing company songs and things like that. The idea of
taking a long-term approach, taking a global approach, many
fine American companies have done that, and have that in
common with the Japanese. But in no sense would I say were
following some broad set of Japanese approaches.
INTERVIEWER:
How should our society think about the future?
GATES:
More optimistically. As there is progress, which is partly
advances in technology, in a certain sense the world gets
richer. That is, the things we do that use a lot of resources
and time can be done more efficiently. So people wonder, Will
there be jobs? Will there be things to do? Until were
educating every kid in a fantastic way, until every inner city
is cleaned up, there is no shortage of things to do. And as
society gets richer, we can choose to allocate the resources
in a way that gives people the incentive to go out and do
those unfinished jobs.
INTERVIEWER:
One story about you suggested that if Microsoft manages to
write and deliver the software running inside the box it will,
on the most basic levels, influence how we interact with the
information highway. How does it feel to know you can have the
same impact in the next 20 years as you had in the first 20?
GATES:
Because we've had leadership products, we've had an
opportunity to have a role. But this would have happened
without us. Somebody would have done a standard operating
system and promoted a graphics interface. We may have made it
happen a little sooner. Likewise, the information highway is
going to happen. If we play a major role it'll be because we
were a little bit better a little bit sooner than others were.
INTERVIEWER:
If you don't take the next step, are you concerned about
falling from the heights you've achieved?
GATES:
There may be a better way to put it. If we weren't still
hiring great people and pushing ahead at full speed, it would
be easy to fall behind and become a mediocre company. Fear
should guide you, but it should be latent. I have some latent
fear. I consider failure on a regular basis.
INTERVIEWER:
Personally, are you slowing down any?
GATES:
I used to take no vacations. I used to stay up two nights in a
row. I don't do that anymore.
INTERVIEWER:
What about keeping up with the technology? Overwhelming?
GATES:
No. But it's harder than when I was young.
INTERVIEWER:
What's the last thing you didn't understand?
GATES:
The quantum theory of gravity. [Laughs] Look at this office.
Who can read all this stuff? Maybe tomorrow I'll return the
hundreds of e-mail messages that are in my in-box right now.
INTERVIEWER:
People might find it hard to believe that you just barely keep
up.
GATES:
How would they know? I can tell them that's the truth. The
same with the degree of success I have had. I never would have
predicted it. I didn't set out to achieve some level of wealth
or size of company. I remember in 1980 or 1981 looking at a
list of people who had made a lot of money in the computer
industry and thinking, Wow, that's amazing. But I never
thought I'd be on that list. It's clear I was wrong. I'm on
the list, at least temporarily.
INTERVIEWER:
Temporarily?
GATES:
I'm waiting for the anticlimax. I hate anticlimax. In terms of
being able to do new and interesting things, I would hate to
lose that. That's partly why I work as hard as I do trying to
stay on top of things.
INTERVIEWER:
Is the one success of Microsoft enough for you?
GATES:
Microsoft has had many, many successful products. It's like
saying to somebody whos been married 50 years, Well, hell,
you've had only one wife. What's wrong with you? You think you
can do only one? I mean, I'm committed to one company. This is
the industry I've decided to work in.
INTERVIEWER:
An interesting metaphor you choose, the wife thing.
GATES:
You're welcome to print it.
INTERVIEWER:
Put it this way: You're 38, a billionaire, you co-founded the
world's largest software company and transformed the industry.
What do you want to do for an encore if there is one?
GATES:
Encore implies that life is not a continuous process, that
there's some sort of finite number of achievements that
defines your life. For me, there are a lot of exciting things
in front of me at Microsoft, things that we want to see if we
can make happen with technology. There are great people here
who are fun to work with. And in the next decade the most
interesting industry by far will be information technology,
broadly dened. We have a chance to make a major contribution
to that. Its very competitive. We won't know until late in
that period whether we did it right or not. I'm excited about
that. And were still on a pretty steep curve in terms of
making even better word processors or figuring out how an
electronic encyclopedia or movie guide should work, guring out
what sort of tools for collaboration we should offer to
people. That will be my focus for the foreseeable future.
INTERVIEWER:
What about tomorrow? Any plans for Saturday?
GATES:
[Smiles]
Work.
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